Useful Mac Apps for Business & Marketing

Image © Daniel Bozet - iMotion Luxembourg

A friend on a marketing forum recently asked about software tools and applications for business now that he’s got a brand spankin’ new MacBook Pro in his hot little hands…

Here’s my quick rundown of the tools I hang from my Mac tool belt. I’m betting you’ll find a lot of value on this list!

DO get iWork. Pages and Keynote are arguably the single best tools I’ve ever used for creating beautifully designed and highly polished content with minimal fuss.

Apple – iWork – Documents, spreadsheets, and presentations. The Mac way.

Also… Plop down the $29 and upgrade Quicktime to Quicktime Pro to unlock all of the codecs and hidden functionality.

For business software, FileMaker Pro is quite possibly the most powerful and overlooked application in the world. I built an entire business with it as the core.

Database Software | FileMaker

Barebones Software is a great developer and BBedit or Textwrangler are to my mind the best text editors available. I use Textwrangler daily.

They recently acquired and improved a little “collection” app I LOVE called Yojimbo

Bare Bones Software | Yojimbo

Totally eliminates clutter and lets you tag text, pdfs, images, whatever… keeps them in their own database and easily accessible. Harder to explain than to use.

The alternative to Yojimbo that I also own but took a backseat to Yojimbo is “Together”

Reinvented Software – Together for Mac OS X – Keep Your Stuff Together, Find It Again Instantly

A fantastic writing tool you might enjoy: “Scrivener”

Literature and Latte – Scrivener

OmniGroup publishes the seminally awesome OmniGraffle and OmniOutliner

The Omni Group

For security and keeping an eye on where your packets are going:

Little Snitch

For screencapture, you have a few excellent choices:

Skitch, Jing and Little Snapper are all excellent image capture apps

For video capture, it’s Screenflow or Camtasia for Mac.

Screencasting Software – ScreenFlow Overview – Telestream

Camtasia for Mac